FW22 adidas Basketball colour direction

Lead for seasonal colour direction across APP and FTW. worked closely with the APP team on VLP’s, key looks and merchandising of ranges. Led colour and material application for all signature athletes, including Damian Lillard and Donovan Mitchell, the expanded womens collection and all Promo and AS FTW. Our expanded athlete footwear offer included PE’s for Evan Mobley, Jalen Green, Kristaps Porzingis and Anthony Edwards.