adidas Basketball

Colour Direction

fall winter 2022: performance

FW22 adidas Basketball colour direction

Lead for seasonal colour direction across APP and FTW. worked closely with the APP team on VLP’s, key looks and merchandising of ranges. Led colour and material application for all signature athletes, including Damian Lillard and Donovan Mitchell, the expanded womens collection and all Promo and AS FTW. Our expanded athlete footwear offer included PE’s for Evan Mobley, Jalen Green, Kristaps Porzingis and Anthony Edwards.

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Seasonal product imagery

  • Harden v6; Viva Las Vegas

  • Candace Parker; Exhibit B Royalty

  • Trae Young 2; Double Vision

  • Hoop York City; Exhibit B

spring summer 2022: performance

SS22 adidas Basketball colour direction

Responsible for setting seasonal colour direction for APP and FTW ranges. Building APP merchandising with the APP design team as well as all colour and material application for James Harden, Trae Young, the newly launched womens range and WNBA exclusives.

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Seasonal product imagery

  • 3SSB x Eric Emmanuel Exhibit A

  • Daniel Patrick x adidas

  • Hoop York City; Collection One

  • Trae Young 1; Cotton Candy

  • Dame Key Look

  • LEGENDS; DSG Graphic Capsule

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