adidas Futurecraft Projects

As a member of the Running BU which was often at the forefront of adidas’ innovation pipeline, I was able to be involved in multiple project’s that fell under the banner of adidas Futurecraft. Within my role I helped develop and work on Parley for the Oceans projects and brand guidelines, 3D and 4D Carbon printed projects including the selection and development of the iconic green midsole and Speedfactory “Made4” collections.

Examples of the work can be seen below.