During the pandemic we began working with Alex Taylor, founder of Hoop York City on a multi-season women’s capsule collection of APP and FTW. HYC is a women’s basketball community, founded with a mission to solve the gender play gap and create more opportunities for women in NYC to hoop, connect and community-build. I have been lucky to work with Alex directly to build colour palettes, VLP’s and execute her vision across both APP and FTW products within the collection. The first capsule dropped Aug ‘22 and sold out at DTC within hours. The second capsule will launch in FW22.